CT Solar Power is a solar panel installation company located in Milford, CT. We met on alignable as the owner Doug said he was looking for more leads.
CT Solar Power
After a few days we decided that a Facebook Ads strategy to help get more customers was the best option. We deployed our graphics team and began running the ads. In just 3 months we generated 62 leads at about $25/lead. Of those 62 leads the business was able to close 4. Considering Facebook Ads are cold traffic a 5-10% close rate is considered a great close rate with Facebook Ads.